Logo Development–Start to Finish

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As the process of creating a new logo requires some details. We will make it easy on you but always start with gathering your company identity goals, target audience and any preferences in terms of style. The logo  can  illustrative, iconic, topography oriented and many other different styles. We keep it easy for our clients but do require a little Q and A initially.

After we get your feedback we go right into designing.  You will receive via email 4-5 conceptual ideas at a starting point. The logos are 100 % Custom and Unique as each will be different, yet still reflect the scope of your business, industry and market audience.

After the initial designs have been submitted,  you will have the opportunity to critique the logos since your input is critical.  May times the client may pick a winner from the first batch submitted. At times, a second round is needed to finalize a logo design. Take a look at the logo gallery to see some of our past designs.

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Logo Concept Samples

Below  is a set of first round logo design concepts for a client.  Their theme is aviation, medical emergency response company and preferred red white and blue colors.

 

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Final Deliverables

  • A 100 % unique and custom logo design
  • Professional file format bundle. Starting with the basic logo package, you receive digital files of your new logo created for both print (Vector art, EPS) and web file formats (JPG and PNG). They will be high resolution and web ready-which will cover most all your future usages for your new logo.
  • Copyright transfer
  • Stylesheet (with upgraded logo design package)

 

Logo Basic Guidlines

Below are some general rules for most logos (but occasionally, bending the rules can also be effective!),

  • A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
  • A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
  • A logo must be enduring. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective for the long term, many years beyond.
  • A logo must be versatile. If should look clean and be readable and different sizes (business card size or on a billboard). An effective logo should be able to work across a variety of mediums and applications.
  • A logo must be appropriate. How you position the logo should be appropriate for its intended purpose. The audience and company reputation and it’s image will dictate the direction.
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